Systemic Performance
Workouts designed for maximum hypertrophy without draining executive energy. Load, volume and intensity calibrated for those who lead, decide and produce.
->Volume and Density - real, mature muscle mass.
Individual Consulting Program · Limited Spots
You receive an integrated high-performance strategy, built from an analysis of where you are right now, your routine and your individual profile. Coaching, physical and nutritional direction, monitoring and clinical assessment work together to drive your transformation over 90 days.
This is not a standard program or just another online course - it is a personalized, individual online consulting service delivered through video call.
It is for the man between 35 and 55 who already trains, already knows what discipline is, but has not yet harvested the physique that his effort deserves. For those with an executive agenda, who refuse generic protocols and understand that real results require science - not motivation.
If this describes you, keep reading.
The program
About your coach
Fernando Ruiz, better known as Coach Ruiz, is a professional Classic Physique bodybuilding athlete and Brazilian Masters Brasil Champion - a title won on stage, not in theory. Over a decade inside high-level bodybuilding, living every protocol in his own biology.
His method is not functional training disguised as bodybuilding. It is applied biological engineering: training science, hormonal balance monitored by an endocrinologist, nutrition prescribed by a sports nutritionist and emotional intelligence to sustain discipline in the agenda of those who have no time to waste. Ruiz is not your personal trainer. He is the strategist of your biology.
1,000+ lives transformed. Entrepreneurs, executives, judges, athletes. Men aged 35 to 55 who came not seeking motivation - they came seeking a system.
The method
Performance. Discipline. Longevity. These are not buzzwords - they are the three vectors of a system. Together, they produce the only result that matters: the physique as the inevitable consequence of a correct method.
Workouts designed for maximum hypertrophy without draining executive energy. Load, volume and intensity calibrated for those who lead, decide and produce.
->Volume and Density - real, mature muscle mass.
The protocol fits your routine - not the other way around. We replace motivation with a system. For those who think in management terms, the body becomes a project like any other.
->Permanent Definition - low body fat percentage year-round.
Joint integrity and hormonal balance as the foundation of construction. The physique you build today must be better in ten years.
->Proportion and Vigor - the V-taper aesthetic and protected joints.
The defined abs and impressive musculature are not promises. They are consequences.
After 40
The belief that muscle volume and extreme definition are privileges of youth is the biggest obstacle between you and the physique you deserve. And it is wrong.
The biology of a man aged 35 to 55 responds better to long-term protocols, better to consistency than sporadic intensity. What is missing is not time or biology. It is the correct system.
Almost 90% of mentees are between 35 and 55 years old. ELITE90 PRO was built specifically for this profile.
Real proof
Dr. Ricardo Cauduro
TOP 1 on debut
debuting on stage with standout conditioning, muscle quality and skin quality.
Dr. Ricardo had always kept an athletic physique and, at a certain point, decided to try the competitive stage. On his very first appearance he took T...
Felipe Hunziker
+10 kg
from 98 kg to 108 kg, with a significant gain in muscle mass and a drop in body fat.
Felipe went through an exceptional transformation. We built a more athletic, denser and better conditioned physique, with a significant gain in muscle...
João Valle
+10 kg
of lean mass over roughly 2 years, with a sharp drop in body fat.
Jonny added 10 kg of lean mass over roughly 2 years, sharply reducing his body fat and bringing about a real turning point. More than changing his phy...
Valmir Castilho
90 days
to reach an athlete's physique by our standard, with no intention of ever competing.
Valmir built a physique to respect, the well-known athlete's shape. And ready in 90 days, with no intention of competing. The goal was different: to b...
F. M.
-27.2 kg
from 138.1 kg to 110.9 kg, preserving as much muscle mass as possible and without suffering.
The athlete achieved a significant reduction of 27.2 kg, guided strategically and focused on preserving as much muscle mass as possible. The process i...
Gonçalo Marques
+12 kg
from 86 kg to 98 kg, breaking through a plateau all the way to a category championship title.
Gonçalo is proof that consistency beats talent when talent doesn't put in the work. When we started, the goal was a single one: get big. He arrived wi...
How it works
3 questions, 2 minutes.
Approved candidates are contacted within 48 business hours.
Basis for the endocrinologist.
Sent via PDF.
Exam analysis.
For 90 days.
Change your life, conquer your dreams.
Regular people can get there too, as long as they have passed the screening and are committed.
You can change your lifestyle. I can direct your environment.
Don't wait until you're ready or motivated to start. Start - the motivation comes along the way.
Clinical & Performance Team
Specialists who support your 90-day journey with you: from medical evaluation to body composition, from the nutrition plan to strength training. Every front has a dedicated expert, personally vetted by Coach Fernando Ruiz.
Physician
CRM/SP 141828
Over 10 years of experience in hormonal disorders, diabetes and metabolic health. Body composition assessment integrated with nutritional follow-up, focused on sustainable results.
Orthopedist
CRM 234.267 · RQE 35.274
A graduate of PUCRS, focused on pain treatment and image-guided minimally invasive procedures. Co-founder of OrtotraumaClin, with practices in São Paulo and Porto Alegre.
Nutritionist · Pharmacist
CRN 41499
Dual background in Nutrition and Pharmacy applied to biological individuality. Over 11 years of experience with athletes, focused on performance, metabolic health and longevity.
Personal Trainer
CREF 122761
Bachelor's degree in Physical Education from Unip and IFBB bodybuilding athlete. Individualized strength and muscle definition training, with attention to cardiac, obese and diabetic profiles.
What our mentees are saying
Entrepreneur · Mister Brasil 2021
+17 kg lean mass · BF maintained low · Mister Brasil title
My name is Bruno Ferraz, I am an entrepreneur in the vitamin industry, Mister Brasil 2021, Poker and Chess player. I consider health of body and mind very important. Since mid-2019, when I met the exc...
Entrepreneur
−10 kg of body fat
My name is Renan Serrano, I am an entrepreneur and one of the fortunate ones who has Coach Fernando Ruiz by my side. I really needed someone like Fernando and a great friend introduced us - it was the...
Federal Labor Judge · São Paulo
"My life is divided between B/F and A/F"
From the very first contact, I felt great confidence and the feeling that I was talking to someone who loved and mastered the subject. His method is not only about the physical, but also about your mi...
Civil Engineer
Over 10 years of partnership
I've known Fernando Ruiz for over 10 years. Since then, I've accumulated gains and also achieved the results he sets as a goal. Fernando is attentive and thorough. He does spot-on coaching work by alw...
Visual Merchandising
"He never hands you a ready-made formula"
I have known Fernando Ruiz for over ten years, and our partnership went far beyond the training sessions. Over that time, he helped me build a healthier, more balanced and more consistent routine, alw...
Business owner
+6 kg of lean mass
My name is Jorge and I am a business owner. I have always been into sport — I practised several disciplines, such as jiu-jitsu and squash, and used weight training as a complement, to support those sp...
Content
Material produced by the Coach and external picks he considers relevant to your journey.
Technical presentation manual for the division: individual presentation, front and back turns, choosing your angles, transitions, and how to train posing in the off-season and pre-contest. Keeps NPC requirements separate from the Coach's own guidance.
DownloadTechnical manual for the classic division: quarter turns and the five mandatory poses, choosing your favourite classic pose, the routine of up to 60 seconds, and a readiness checklist before competing.
DownloadTechnical manual for the division: the relaxed round, individual presentation, the eight mandatory poses, the favourite Most Muscular, call-outs and transitions, with a final readiness checklist.
DownloadTechnical manual for the women's division: the principle of the category, quarter turns, front, side and back positions, the Model Walk, the individual routine of up to 30 seconds, suit and check-in, plus the height classes. Keeps NPC requirements separate from the Coach's own guidance.
DownloadTechnical manual for the division: the category's core principle, judging format and transitions, front and back poses, the individual routine of up to 20 seconds, the Model Walk, suit, heels and check-in, plus the height classes. Keeps NPC requirements separate from the Coach's own guidance.
DownloadNo content matches these filters
Try removing a filter or adjusting your search — there's still content available outside this combination.
Join the ELITE90 PRO Program to follow new content as it drops
Frequently asked questions
Almost 90% of mentees are between 35 and 55 years old. Mature male biology responds better to long-term protocols than sporadic intensity.
4 training sessions of 60-75 minutes. Remote check-ins according to your executive schedule.
The coaching exists to adjust, not to punish. Structured discipline is a pillar of the method precisely because real life is not linear.
The program is optimized for a full gym. Adaptable to a well-equipped home gym.
The value is presented at the approval interview, after analyzing your profile. ELITE90 PRO is a high-ticket consulting service - not an off-the-shelf product.
Next step
Limited spots per cycle. Approval subject to screening.
